Broker Check


8890 Cal Center Drive,

Sacramento, CA 95826
Diego Villicana Franco

Diego Villicana Franco

Managing Director

Managing Director Diego Villicana Franco is no stranger to hard work. In fact, when Diego was five years old his father, Francisco, started taking him to his job as a mechanic. “He said if I was old enough for school, I was old enough to work,” recalled Diego, a first-generation Mexican American who lived in an apartment with his parents and 11 others at the time. “My father wanted me to see how hard he worked, so I wouldn’t follow in his footsteps and become a laborer.” 

It was not a typical kindergarten lesson. But the experience shaped Diego’s work ethic and values. Seeing how different the families in his neighborhood lived, regardless of how hard they worked, taught Diego yet another lesson. “I realized hard work alone doesn’t guarantee you your American dream,” he said. “You must know how to make your earnings work for you.”

Determined to chart a different course for himself, Diego earned a bachelor’s degree in economics from California State University, Sacramento in 2017. He joined Head of Agency Thomas Le’s team the following year. Diego wanted to help more families build wealth, so they could afford to send their children to college. Diego helped so many individuals and families that he earned a promotion to partner in 2021. 

He accepted the position and began building his own team of representatives. Diego was driven to management by the desire to have a larger impact. “I wanted to reach more people than I could solely by running my own practice,” he explained. “Helping other men and women succeed in building their practice and supporting our communities was the way to accomplish my vision.”

After five years in the industry, Diego is living his American dream. “When I was growing up, I never thought any of this would ever be possible for me,” he shared humbly. Today Diego is a member of the leadership team at LEGACI Tomorrow Insurance & Financial Services. He helps shape the direction of the Sacramento, CA-based agency, while growing and developing his team of insurance and financial professionals. "I want to coach other people who want to make a difference in their community."

Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. CA Insurance License #0M37214